Social media marketing doesn’t mean to post your content at every platform. It is a rented space. It means you should be tactical to use your social media accounts.You can’t guarantee yourself to have visibility on all platforms. Like many people are leaving one platform for another as they found less distraction of ads there.
While creating your social media marketing plan you should keep in mind some important tips mentioned below.
1. Choose one platform first where your ideal clients exists:
First focus on one platform of your social media profile to build clients base.You go for building that platform when you are aware of your ideal clients, when you know that on this platform your clients does exists.Those ideal clients which takes interest in your content. When you grow your following then move to focus on another platform but give priority to no# 1 platform
2. Reuse your content separately on every platform:
As you have many social media platforms and you don’t know what to post on each one. No#1 tip for this is to reuse your content on every platform but not on a single day. Make a schedule and reuse your content separately on every platform. For Example on Monday you may post your quote on Instagram but don’t post same content on Facebook on the same day. So to keep alive your brand post that content on some another day on Facebook.
3. Give value to your followers:
People who are joining you or coming on your social media platform, may come to you for your expertise or for useful content that you are sharing with them. So give value to them.Give them useful tips of your expertise. Try to build relationships with them. As social media marketing is all about building relationships with your targeted customers.
4. Share other people’s content
Share other people’s useful content. For example you may retweet some one’s useful tweet or share link of your favorite post from another blogger on your own social media platform. In this way you may become a source of providing useful content to your audience.