THE AIM OF MARKET RESEARCH

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The aim of market research is;

-to get  a knowledge that who the customers are, what the customers want, where and when they want (some specific product or service).

-to expose  the issues  in the current product or service.

– to find areas for expansion of current services to fill customer demand.

-to identify  trends that may affect sales and profit levels.

 

 

 

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