Investigating areas of Market Research

           p94

Market research should investigate four areas:

  1. customers,
  2. customer needs,
  3. competition,
  4. trends

(one by one discussion in upcoming post)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s